Deliberate metaphor

Deliberate metaphor—when, how, and with which functions and effects is metaphor used deliberately as metaphor, drawing people’s attention to the source domain as a basis for comparison?

Metaphor studies was revolutionized around the 1980s by the occurrence of the cognitive turn. Since then, research has elaborated a two-dimensional model for metaphor, in language and in thought. However, new insights have shown the need for a three-dimensional model for metaphor, in which the dimension of communication is crossed with language and thought. This dimension caters to the difference between the deliberate versus non-deliberate use of metaphor as a metaphor between language users and raises new questions about the structure, functions and processes of metaphor in language use and their operation in discourse. The research feeds into the development of a new theory for metaphor called Deliberate Metaphor Theory.


Past projects