On Friday February 12, Gerard Steen will hold an oration entitled ‘”Life is life”: changing perspective in linguistics’, accepting his professorship in applied linguistics. The oration will start at 16:00 in the aula of the University of Amsterdam, entrance Singel 411, corner of Spui.
Afterwards you can watch the oration online here.
“Life is life:” Changing perspectives in linguistics
What is the relation between language and discourse? Are Dutch conversations different than English or Chinese ones? Are Dutch novels different than English or Chinese novels? And what about advertisements, business meetings, lectures? From one perspective they are the same in spite of the language differences: you do not have to learn again what it is to have a conversation, read a novel, or participate in a meeting when you are Dutch and have to do this in English or Chinese (but you do have to learn another language first). On tv, in film, and on the internet we see dozens of these kinds of discourse situations in a different language per day and we automatically know how the discourse works, but if the subtitling breaks down, most of us have a big problem. This means that discourse (conversations, novels, and so on) is something totally different than language (Dutch, English, Chinese, etc.) and that discourse is reasonably independent from language.
This is a different perspective on language and discourse than is common in linguistics, as in structural-functionalist grammar, cognitive linguistics, and pragmatics, where language and discourse are seen as tightly connected. What is this different perspective and how can we use it for language and discourse research and teaching? These are the questions I will address in this inaugural lecture.
I will show a new model of language and discourse and apply it to two ubiquitous phenomena in language and discourse: metaphor and argumentation. What does my model say about the way people speak, think and communicate by metaphor? What does it say about the way in which people use arguments in science, politics, the media, health care or organization and management and attempt to influence each other? And how can the model be used to generate applications in these domains for language and discourse interventions? A new program for the chair in Taalbeheersing (Language and discourse) will offer an answer by focusing on the notions of genre, genre event, genre knowledge and genre repertoire.