Research Meeting: presentation by Allison Creed

Event Date: October 31, 2017
Event Time: 9:00-11:00

The Australian Collaboratory for Career, Employability, and Learning for Living (ACCELL) Research Fellow Dr. Allison Creed adopts a transdisciplinary research strategy to examine concepts or problems in vocational psychology, healthcare, education, and even wine communication using metaphor analysis developed in the discipline of cognitive linguistics. Allison is based at the University of Southern Queensland Toowoomba campus and is presently a Visiting Scholar at the University of Amsterdam Metaphor Lab Amsterdam.

She is lead author of the article Metaphor identification as a research method for the study of career published in the International Journal for Educational and Vocational Guidance, that provides an introduction to metaphor analysis as well as the in-press chapter with Professor dr Susan Nacey, An investigation of metaphor usage in career and working life: Introducing the MIPVU methodology. Her forthcoming article, The structure of metaphors of employability and relations to self-efficacy and agency, presents initial findings from the Career Development Association grant funded A-GRADES Project. As part of this project, 670 higher education students and graduates in Australia were asked to report the personal saliency of 16 metaphors of career derived from current literature (e.g., Career is a journey, a story, encounters and relationships) with respect to their understanding of employability. As a result, practical suggestions are provided to career practitioners to use metaphor to enhance student and graduate career literacy for employability. Whilst visiting the Netherlands, Allison was invited by Leiden University Centre of Linguistics to present her workshop Waiter! There’s a metaphor in my wine with Dr Lettie Dorst. The workshop bookends her forthcoming chapter, Uncorking the potential of wine language for young wine tourists, in which Allisonargues for the consideration of future research aimed at identifying the salience of metaphoric language to younger, novice wine consumers to open the way for effective and ethical wine communication.

Romy van den Heerik • May 23, 2017

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