Talk by Marianna Bolognesi at Instituut voor Beeld en Taal

Words and images are two modes of communication, with different inner peculiarities. Visual and verbal expressions each have their own weaknesses, strengths and complexities. Merged they can form an unbeatable combination. But combining them is not an easy task. That is why they appear mostly in highly competitive contexts, where the stakes are high, such as in advertising and in political campaigns. Where getting attention and making impact are essential for having a chance at success.

These messages are mainly metaphorical; messages with an immediate impact and a complex interpretation. Marianna Bolognesi will enlighten us on this interplay of images and words.