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Metaphor and argumentation

Project status Ongoing
Funding body University of Amsterdam, Faculty of Humanities
Duration of project 2015-2019
Researcher Corina Andone, Roosmaryn Pilgram, Lotte van Poppel, Francisca Snoeck Henkemans, Isabella Steenbergen, Florentine Sterk, Jean Wagemans
Supervisors Gerard Steen
Project description How do metaphor and argumentation interact with each other? This program brings these two fields of research together in four different ways:

  1. Metaphor as argumentation: what is the argumentation-analytical validity of the way metaphorical mappings are discussed in cognitive linguistics, applied linguistics, discourse analysis, communication science and social psychology as generating implications and entailments in all sorts of domains (politics, health communication, and so on)?
  2. Argumentation by metaphor: when do people resort to argumentation by metaphor as opposed to other types of argumentation, such as by authority or pragmatic argumentation?
  3. Metaphor in argumentative discourse: how often do metaphors of which kind occur in argumentative discourse of which kinds? With what function and what effect?
  4. More broadly, how does figurative framing, by metaphor and other figures—in mono- or in multimodal discourse—work, whether in argumentation, narration or what have you?