Moral metaphors

Topic and scope One of the key claims in George Lakoff’s Theory of Moral Reasoning (TMR) is that metaphors are used as key framing devices of moral policy choices in political communication. However, the question as to how and why a metaphor is moral (or not) has not yet been satisfactorily answered. In this project, we combine insights from metaphor theory and framing theory with specialized theories on morality, to answer this question in a reliable and valid way. We also study whether conservatives use moral metaphors differently from or similarly to liberals and independents.
Duration Mar 2015 – May 2016
Research question How do moral metaphors structure political positions of conservatives, liberals and independents?
Researchers and supervisors Christian Burgers, Allison Eden, Kiki Renardel de Lavalette, Gerard Steen