Volume 4 of Metaphor in Language, Cognition and Communication is out
The fourth volume of the book series ‘Metaphor in Language, Cognition and Communication’ is out! The book is titled ‘Metaphor in specialist discourse’ and is edited by Herrmann and Berber Sardinha (Göttingen University / São Paulo Catholic University).
This chapter introduces the overall purpose, theoretical background, and structure of this collective volume. We start with our initial motivation, advancing the empirical study of metaphor in specialist discourse. Matching our goal, depicting metaphor use across a range of specialist domains and communities of discourse, we give an overview of the individual articles. The main emphasis, however, is on sketching a model of metaphor use in specific and popularized discourse settings that serves as a framework for the volume. Specifically, we draw on the latest discourse- and cognition-oriented metaphor studies, in particular conceptual metaphor theory, which we link to genre and register studies. We propose that aspects of discourse variability are the beginning, not an afterthought, of accurate empirical metaphor studies.