Marianna Bolognesi starts as a research associate at Oxford University

Marianna Bolognesi, coordinator of the Metaphor Lab research theme Metaphor and Multimodality, starts to work as a research associate at the University of Oxford, within the Creative Multilingualism program, on the Metaphor strand: http://www.creativeml.ox.ac.uk/research/metaphor

Creative Multilingualism is a research program led by the University of Oxford and funded by the UK Arts and Humanities Research Council as part of the Open World Research Initiative.

 

 

Article on Deliberate Metaphor Theory in Chinese journal Modern Foreign Languages

Recently, a paper introducing Deliberate Metaphor Theory came out in Modern Foreign Languages, a leading Chinese academic journal published by Guangdong University of Foreign Studies, by Professor Sun Yi.

The Chinese title of the paper could be translated as “The academic evolution of deliberate metaphor theory.

 

 

 

 

 

 

A parallel interview with Gibbs and Steen

Raymond Gibbs and Gerard Steen co-edited the volume (1999), co-authored the article “Questions about metaphor in literature” (2004) and collaborated in the Pragglejaz Group research developing a metaphor identification procedure known as MIP (“MIP: A method for identifying metaphorically-used words in discourse”, Pragglejaz Group, 2007).

These two distinguished metaphor scholars from different academic fields, whose research converges in some respects but diverges in others, kindly took time to share their views on metaphor in this parallel interview, answering the 21 questions independently from each other on John Benjamins’ e-Platform.

Preliminary program Metaphor Festival online!

The preliminary program for the Metaphor Festival is online!
The program includes two plenary lectures (by Kathleen Ahrens and Alan Cienki), 75 presentations and five workshops. Moreover, there is enough time to catch up, meet new people and talk metaphor over lunch, dinner and drinks.

Haven’t you made up your mind yet about coming to the Metaphor Festival Amsterdam? Have a look at the program and register!

Metaphor Lab in Chinese Social Science Today

An introductory article about the Metaphor Lab Amsterdam was published in Chinese Social Science Today (sponsored and edited by the Chinese Academy of Social Sciences) by Ms. Jianli Zhang.

The Impact of Conventional and Novel Metaphors in News on Issue Viewpoint

Amber Boeynaems, Christian Burgers, Elly Konijn and Gerard Steen published their article ‘The Impact of Conventional and Novel Metaphors in News on Issue Viewpoint’ in International Journal of Communication.

Abstract
Metaphors are often used to frame news. Different types of metaphor (conventional, novel) can affect issue viewpoint via different underlying mechanisms (cognitive and affective text perception). We conducted a single-factor (type of expression: conventional metaphor, novel metaphor, nonmetaphorical expression) between-subjects experiment with text perception (cognitive, affective) and issue viewpoint as dependent variables and perceived novelty and perceived aptness of the metaphors as control variables. Type of expression did not affect issue viewpoint. Rather, we found indirect effects of metaphors on both cognitive and affective text perception via perceived novelty and aptness. Perceived novelty positively affected cognitive and affective text perception. However, for cognitive text perception, the positive effect of perceived novelty was countered by a negative effect of perceived aptness. This shows that metaphors work through different mechanisms, evoked by two different types of metaphor perception (perceived novelty, perceived aptness).

Everyday creativity in communication symposium

Thursday 7 September, Marianna Bolognesi and Christian Burgers will be giving a talk at the ‘Everyday creativity in communication’ symposium in Birmingham, organized by Paula Pérez-Sobrino, Jeanette Littlemore and David Houghton. Have a look at the program on the symposium website!

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